The Founder Playbook ยท Stage 02

Growing

You've got something that works. Now it's about hiring right, finding more customers, and raising smarter.

Hiring

๐Ÿ‘ฅ Hire your first 5 the right way

Your first 5 hires define your culture permanently. Get the contracts, equity structure, and onboarding right from day one.

Read the guide โ†’
Sales

๐Ÿค Get your first enterprise customer

Corporate accelerators exist specifically to connect startups with their parent company as a first customer.

Read the guide โ†’
Advisory

๐Ÿง  Bring in expert firepower

You don't need to hire a CFO, CMO, or CTO full-time. Fractional operators give you senior expertise at a fraction of the cost.

Read the guide โ†’
Finance

๐Ÿ“Š Get your financials investor-ready

Investors will ask for a P&L, runway projection, and unit economics before anything else.

Read the guide โ†’
Growth

๐Ÿ”ฌ Run structured experiments, not gut instinct

The best growth teams run 10 experiments a week. Systematic testing beats gut feel every time.

Read the guide โ†’
Funding

๐Ÿ’ฐ Raise your Seed or Series A

When you're ready to raise, preparation beats charm every time. Know your numbers, have your deck ready, and target investors who back your sector.

Read the guide โ†’
Retention

๐Ÿ”„ Nail customer retention before scaling

Keeping customers is cheaper than finding new ones. High churn signals something fundamental isn't working โ€” and investors will spot it before you do.

Read the guide โ†’

Find the right funding programme

Answer five questions and get matched to the investors, accelerators, and grants that fit your stage and sector.

Try the funding finder โ†’